In an increasingly competitive economy, both on the internet and in traditional retail settings, many small businesses are making good use of advanced digital printing technology in order to attract and retain new customers. Fully three out of four small businesses report that they intend to market to customers using a mixture of digital and traditional printed media; often, these businesses contract with companies that offer digital printing technology services.
Consumers seem to be receptive to both printed promotional materials and online advertising. About eight out of 10 Americans say that they are more likely to remember a company when they are given gifts that are printed with the company’s logo. Many companies have more ambitious marketing strategies than direct mail; although over $40 bi