Most small business owners know by now that they need local search engine optimization, which is more commonly known as local SEO, working for them. The trouble is that many companies don’t even know where to start or even what to do. Fortunately, there are local SEO services that can help and many resources available online — much like this one — that offer local SEO tips.
Although it’s undeniably best to hire professionals to handle your local SEO, there are some local SEO tools you need to be using in the meantime. Here are just a few.
Facebook – Facebook is a valuable asset for small businesses. It allows them to post all of their most pertinent information — business hours, location, menus, product info, etc. — on a convenient platform where most folks already gather. It’s such a great platform to reach people that you can actually theoretically put your brand in front of people who don’t even have it, as research shows that 24% of people who don’t have Facebook actually just use someone else’s profile to surf.
Yelp – Yelp is another of the most important local SEO tools, because it’s where a lot of people are going to be reviewing your business, even if you haven’t claimed your page there yet. More importantly, it’s a place where you can address negative issues, and resolve issues, thereby improving your branding and making your business more popular. Best of all, it’s a place for positive reviews, too. Those matter a lot more than you’d think. One study from 2013 found that 90% of Yelp users say positive reviews affect their purchase decisions.
Google Places – Last but far from least is the most important of local SEO tools your business should be using now: Google Places. When people are out and about looking for something, they’re more than likely going to use their mobile devices to look for businesses and services in the surrounding area. If you haven’t properly set up your business’s page on Google Places, it could be getting overlooked. This is not good. Research shows that 70% of mobile searches result in action being taken within just one hour. In other words, almost three in four people are going to go to your business if they find it on a mobile search.
These are just a few of the local SEO tools you need to be using now. If you have any questions, feel free to share in the comments, and don’t forget: get a local SEO company working for you. Pronto.
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