When you are starting a company, or even if you are trying to continue a more established business, how you market your product is very important. You need to make sure that you know your target audience and also that you appeal to them correctly. Trying to appeal to an older generation through Facebook or vice versa, to a young generation through their physical mail box just is not going to gain very much business. There are two types of marketing called ‘inbound’ and ‘outbound’. They are the opposite of one another, but they both have their qualities and likewise they both have their downfalls. To really understand the comparison between inbound marketing and outbound marketing, there needs to be a clear understanding of what each of those types of marketing are, exactly.
Inbound marketing is when a company uses social media, blogs, online videos, and other kinds of digital marketing as well as content marketing in order to promote their business or corporation. They use this type of marketing to attract customers and boost visitor traffic through their website. Basically, an inbound marketing firm can offer a branding service that gets that particular company’s name out there in a positive and non aggressive manner. It focuses on finding out the interests of consumers and capitalizes on that using keywords and search engine optimization.
The total opposite of this is outbound marketing . This is the more traditional form of marketing where the company tries to get its name out there by using commercials on the radio or TV, printed advertisements in magazines and newspapers and on flyers, email marketing and cold calling or telemarketing.
Now we can really take a look at the two kinds of marketing and figure out which one really is best for this day and age. You may automatically assume that an inbound marketing firm would have a much better grasp on how to market the companies because of their interest in the digital age. However, it may surprise you to know that there are definitely cons to both sides as well as pros.
Inbound Marketing – Pros
- Non aggressive, meaning there’s no chance of offending or annoying potential customers by bombarding them with unwanted attention.
- 37% of companies that switched to inbound methods reported more ROI than the year before.
- Costs less per lead
- Focuses on customers and their interests instead of making sales.
- Internet and digital friendly.
- As of 2014, 80% of companies are now using an inbound marketing firm which makes the competition fierce.
- You have to have a blog and a blog writer constantly updating the blog.
- Must have ongoing strategy and plan that changes as technology does
- Following the previous con, as new social media sites and apps pop up every day, companies must keep up with them to take part.
- Can take up between six months and a year to see results.
- Reaches a demographic of people not yet integrated into the digital world.
- Quicker results
- Works well in highly competitive fields
- More effective for new products and ideas
- Works well for content that the internet is over saturated with.
- Difficult to track the ROI
- There are now more ways to block phone calls, emails and mail.
- It is expensive.
- Everyone has cell phones with caller ID and if they don’t recognize the number, tend to not answer.
- Angry customers don’t buy from the company that caused them irritation.
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