All business to business companies need an effective B2B marketing strategy. An effective marketing strategy can include special events management and a strong online presence through a successful website and smart social media usage.
Online presence is very important in this day and age. A company website is a vital outlet that allows a company to convey its message. Sixty-eight percent of B2B businesses use landing pages to collect information on a new sales lead to later convert the data. Seventy-one percent of business to business sellers use content marketing to come up with leads. They rely on their websites in order to succeed.
Studies have found that you have 10 seconds to impress consumers and to convey what you can do for them through your website. Sometimes, you have even less time than 10 seconds to win over a potential consumer. Not only should your website be effective in conveying your company’s message, but it should also be user friendly with easy navigation to provide the best experience possible for users; a bad experience on your website causes 88% of users to be less likely to return. Hiring a website designer or a web design company can be beneficial, since there is a lot of potential to reach and create relationships with consumers. The website design is also crucial when it comes to the credibility of your business. Forty-eight percent of people consider a website’s design as the main factor when deciding a business’s credibility. This is yet another reason why a website designer is an important asset to business to business businesses. Social media is another valuable outlet to maintain a company’s online presence. Eighty-four percent of business to business marketers partake in the use of social media. Even though 62% of business to business marketers consider LinkedIn to be the only effective platform, there are many other social media platforms that can help reach consumers. Public relations companies often specialize in social media and are able to help companies develop a phenomenal online presence. A public relations firm also specializes in special events management. Working with a public relations firm can also help business to business businesses expand awareness to potential clients and consumers.
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