The biggest trend in advertising lately seems to be focused on digital media. But if your business has a physical location, then putting media out in print form is just as important as developing your digital presence. While digital marketing is important, it won’t convince your customers to come in right off the street. What can you do to fix this problem? Print signs! A well designed and printed sign can draw in customers, as well as save you time and money. 24 hour printing is available in numerous stores, and for an affordable price, too. Outdoor advertising like signs and banners often costs up to 80% less than television and radio advertisements, and brings a unique look to your storefront. However, storefront signs and banners aren’t the only way to advertise your business. A mailed business pamphlet or promotional item is more likely to be read and retained by a customer than an e-mail or digital ad. In fact, 76% of individuals said they enjoy checking their mail and nearly 85% said they kept promotional items that were sent to them in the mail. Making use of commercial printing companies and their 24 hour printing policies is a great way to get promotional materials like postcards and calendars in bulk at a fraction of the cost that television or radio would charge. Even newspaper advertisements are pricey and can be less effective than direct mailing. Direct brand communication through mail not only keeps money in your pocket, it allows customers to peruse the information at their own convenience, rather than the rushed deletion of an e-mail or pop up ad. Postcards and business cards are a simple, affordable, and physical method of advertisement and are more likely to make a lasting impression on customers than ads in other spaces. Many people keep and make use of magnets and calendars that they receive, which makes your business a household name. While digital media is a great way to advertise your business and expand your customer base, it’s important to keep printed media in mind. Having something physical to read and hold is often a more personal way for customers to feel connected to the business. And a comfortable customer is a reliable one, too!
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