Branding is important to any successful company. It is the company?s way of encouraging its customers to remember their brand when thinking of choices. For example, a fast food restaurant may create a catchy slogan or phrase to remind people when they are thinking of dinner options of their menu choices. A makeup company may create a lasting commercial ad campaign that reminds its customers of their new makeup products while shopping for new makeup. Either way, branding allows companies to be competitive in an already competitive market. It is a necessary part of building a successful business and increasing customer counts. The question then becomes, how do you find advertising agencies that familiar and creative enough to provide these marketing campaigns for your business? What are some things that you should look for when interviewing potential ad agencies?
Does your potential marketing agency understand your brand and your products? It is important to ensure that potential advertising agencies have really done their research, and that they understand your brand. They should not only bring new ideas to the table, but should also already have in mind your thoughts and plans for the business. These are just as important to the marketing campaign. They should also follow closely to your morals, values and ideas. If advertising firms do not match up in these aspects, it is likely that the business will be very dissatisfied with the creative agency results.
Advertising agencies should also be interviewed on their knowledge and understanding of the social media world. Many generations are now using social media sites for hours and hours a day. This provides advertising agencies with a simple route to customers, if they know how to reach them. 78% of companies now say they have a dedicated social media teams in 2015, up from 67% in 2012. Finding out if a potential advertising agency has a dedicated social media team is important. You can also request to see social media post examples, to see how they market to social media for other companies. 83% of consumers reported that they have had a bad experience with social media marketing, proving the point that just because an advertising agency knows about social media marketing does not mean they are experienced and do well at it.
Another important interview question for potential advertising agencies is what their potential plan is for your company. Although it is likely that they will not reveal the entire plan without payment, they should be able to provide some ideas and strategies around a marketing plan. 50% of companies are using digital marketing, but they don?t have a plan. They are simply blindly posting to social media and hoping that their posts and their advertisements work. A successful advertising company should also be able to provide companies with data regarding how well a marketing campaign did or did not work.
Marketing is an essential part of any successful business. Most successful businesses spend thousands and thousands of dollars on their marketing plans. This is to ensure that they continue to grow their businesses. However, if a company is going to spend thousands of dollars on a marketing campaign, they want to ensure they hire the best marketing agency they can. They should ensure a great fit, get insight into their marketing companies plan for their business and ask for examples prior to signing on with a marketing agency. A marketing agency that is knowledgeable and creative will often pay for itself by bringing in new customers and encouraging brand recognition amongst its customers.
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