Archive for September 5, 2016

Turn Clicks into Sales with These Tips

Written by admin. Posted in Paid ads, Paid search

Paid search

Pay per click (PPC) marketing has become very important to a number of different companies across a wide variety of industry. PPC ads are used to drive traffic to a business’s website. The advertiser pays the company that displays the ads for each click that is generated. Many companies have a lot of faith in this kind of advertising and the PPC market. Nearly 83% said they viewed it favorably. For at least 54% of companies that use PPC marketing techniques, the main goal of their PPC strategy is lead generation. For nearly 46%, the main goal is increasing their conversion rates.

The importance of a company’s PPC strategy is evident by the fact that there are now so many PPC managers and Continue Reading No Comments