Is your company participating in a local trade show? Or, will some travel be involved? Either way, if you’ll be working at your company’s trade show booth for the first time, you’re probably curious about what to expect.
Poster Printing and Trade Show Banner Printing
Since you’re part of a team, it’s likely each of you have an itemized list of tasks to complete before, during, and after the trade show. Handling the booth’s signage should be on that master list. Were you aware that signage will draw in at least half of all your potential customers? On-site signage is a powerful advertising medium, and the equivalent of 24 annual full-page newspaper ads.
Whether you’re going with poster printing, vinyl banner printing, or both, you want to make sure that your graphics attract visitors to your booth. In addition to your company logo, which may or may not include the company’s name, what else needs to go on your poster printing? Were you aware that there should be lots of empty space, or 40% to be more exact? When you follow this design rule, your brand’s graphics will pop.
The Power of Networking
Were you aware that trade show visitors spend an average of 9.5 hours checking out the booths and exhibits? One of the major reasons why trade shows are so popular is that attendees have the opportunity to network face-to-face. When surveyed, 47% of exhibitors stated that they valued this aspect. This is because they can interact with existing and prospective customers, suppliers, re-sellers, and so forth.
The survey also showed that 51% of the exhibitors appreciated the opportunity for these face-to-face meetings with customers and prospects. Furthermore, 99% of the marketers that participated stated that trade show exhibits provide a unique value which wasn’t available with other types of marketing mediums. The key here is establishing rapport through establishing real-time contact.
Marketing Budgets and Objectives
On average, companies that attend trade shows will allocate 31.6% of their total marketing budget for these events. Over $24 billion is spent on an annual basis for United States trade show displays. It’s interesting to note, however, that 70% of these exhibitors stated that they didn’t have specific objectives in place.
True, keeping objectives open and fluid may work for some businesses. However, establishing clear objectives is considered to be a standard business practice. Perhaps a mixture of both approaches may be a recipe for your company’s trade show success.
Were you aware that 81% of the attendees will have buying authority? This means that 4 out of every 5 people that pass by your trade show booths may be potential customers. Once the trade show is in full-swing, it’s important to remember that it’s up to you and your team to make connections with these and other individuals.
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