Businesses cannot be successful without obtaining new customers, which requires some type of advertising. While there are business owners that discover a knack for marketing, it is a rare trait to discover, and even with the skill, it is rare that such a talented person would have much spare time to dedicate to the endeavor. This leads many companies to contract the services of a marketing company, a choice with many distinct advantages.
- How do businesses decide whether to buy a TV ad instead of one broadcast on the radio? Why do some companies use billboards and others do not? What about the internet and digital marketing options? The answer, sadly, is often that