If you own or manage a business, the one thing that you need to get done right is knowing your customers. There is no substitute for having detailed, intimate knowledge about customers and potential customers, and most of the processes and decision that businesses undertake on a daily basis actually hinges on this knowledge. If you know your customer base, you would have more insight while creating products that fulfil a concrete need for them, and would have better information to use during creating marketing campaigns that penetrate and convince. Knowledge about your target audience can influence every decision you make, and for this reason, it is important to go about it the right way.
With the advent of the internet, a number of avenues that can be pursued to get detailed informa