It is not enough anymore to simply have a nice looking website. Now, owning and managing a website takes much work and constant updating to stay above ground in the tech-heavy society we live in today. Not only must your site be visually appealing, but it should also be visible for search engine optimization.
No matter the business type, it is important to have an internet presence, and a strong one at that. Seeing as how half of local searches are performed using mobile devices, users are less likely to scroll through pages of searches to find what they’re looking for. For this reason, many businesses use affordable SEO companies to help them rank higher on search engines.
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Every day, 27 million pieces of online content are shared. As many as 93% of online experiences will originate with a search engine. If that’s not enough to prove the importance of SEO to any business marketing strategy, perhaps the following top four benefits of SEO will be.
Thanks to its inbound nature, SEO is one of the most cost-effective marketing strategies available. Why? Because SEO targets the consumers who are already looking for the product or service you provide. They want to find you; all you have to do is make yourself easily found. Hence the importance of pertinent and informative content.
Content is considered to be “very important” to successful SEO strategies by half of all marketing professionals. Rather than spending time and money