Most of us can no longer remember how we lived without the internet. For better or worse, the internet has taken over our lives, and barring some apocalyptic disaster, that’s not going to change.
And while there are plenty of benefits for businesses and consumers alike on the web, there are major disadvantages as well. A brick and mortar retail shop might have to compete with a handful of other shops or big box stores, but eCommerce stores are in competition with the entire internet.
That’s left many eCommerce business owners looking for any competitive edge than can find to increase revenue. Some seek out eCommerce website designers to make their site more user or mobile friendly, others pour money into search engine optimization, content marketing, or pay per click marketing.