It is not enough anymore to simply have a nice looking website. Now, owning and managing a website takes much work and constant updating to stay above ground in the tech-heavy society we live in today. Not only must your site be visually appealing, but it should also be visible for search engine optimization.
No matter the business type, it is important to have an internet presence, and a strong one at that. Seeing as how half of local searches are performed using mobile devices, users are less likely to scroll through pages of searches to find what they’re looking for. For this reason, many businesses use affordable SEO companies to help them rank higher on search engines.
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Every day, 27 million pieces of online content are shared. As many as 93% of online experiences will originate with a search engine. If that’s not enough to prove the importance of SEO to any business marketing strategy, perhaps the following top four benefits of SEO will be.
Thanks to its inbound nature, SEO is one of the most cost-effective marketing strategies available. Why? Because SEO targets the consumers who are already looking for the product or service you provide. They want to find you; all you have to do is make yourself easily found. Hence the importance of pertinent and informative content.
Content is considered to be “very important” to successful SEO strategies by half of all marketing professionals. Rather than spending time and money
It is a well-known fact that internet searches have become the foremost way to learn and discover anything. With a search engine, you can now find out about current events happening half a world away, or look up the hours of a restaurant down the street in a matter of seconds. However, if you are attempting to market your business online, this wealth of information can often overwhelm your intentions: research shows that there are 645 million pages views of local websites in the United States in an average week. Moreover, three-quarters of search engine users report that they never scroll past the first page of search results. With these statistics, it is often necessary to form search engine optimization strategie