When you are starting a company, or even if you are trying to continue a more established business, how you market your product is very important. You need to make sure that you know your target audience and also that you appeal to them correctly. Trying to appeal to an older generation through Facebook or vice versa, to a young generation through their physical mail box just is not going to gain very much business. There are two types of marketing called ‘inbound’ and ‘outbound’. They are the opposite of one another, but they both have their qualities and likewise they both have their downfalls. To really understand the comparison between inbound marketing and outbound marketing, there needs to be a clear understanding of what each of those types of marketing are, exactly.