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The fact is that the business world has changed within the past few decades. Where once things like billboards and newspaper print ads once worked, now they barely get any attention. Certainly, the attention they do receive is nothing next to the results given by internet advertising. However, online advertising involves a lot more than simply making posts about your business and its products. Nor does a simple website do in this day and age. Today, you need to do a lot more to set yourself apart from the dozens of other small businesses advertising online. This may involve enlisting the help of professionals — for several reasons. Let’s look into the many different things you should take into account when planning a good digital marketing campaign.
1. Search Engine Optimization Content
Search engine optimization content, or SEO, is often utilized in online advertising for a number of reasons. For one thing, it’s a lot more subtle than blatant, obvious advertising. For another, it’s much easier to incorporate into a website and has better results than more traditional ads. SEO is typically written up by an offsite optimization team. Offsite optimization means, in a way, outsourcing the creation of SEO content. Offsite optimization is usually much more effective than in-house means of advertising, and usually means that more can be accomplished in a shorter amount of time. These offsite optimization techniques target the 61% of people who do their shopping research online. That way, people who otherwise wouldn’t have even heard about your service or product know about it before making their purchase choices. It’s important to get the message out about your product — that way you needn’t worry about a lack of knowledge regarding your business causing a loss in income.
2. Strong Web Design
Web design plays a strong role in the success of your website and small business. Small businesses rely on their websites making a good first impression, especially when they involve selling products online. However, it’s easy for website design to go wrong, with consumers only reading about 28% of the content they see on a webpage. The fact is that if your website doesn’t make a bold first impression — that is, if what the consumers read isn’t interesting — potential customers will quickly lose interest and forget your business entirely. The great advantage of online advertising is that it reaches a broader audience. However, its disadvantage is that it certainly does create a lot of competition. A bold, unique, and clear web design ensures that your website will reach more people. It’s very valuable to hire a professional web design team to design your site. That way, you can be sure that you have the best possible website.
3. Mobile Capabilities
You may think that if your website is available on computers, that’s all you need to worry about. This is hardly the case. The fact is that computers are no longer the only way people access websites. Indeed, many now look at sites — and do their online shopping — on phones and tablets as well as computers. It’s estimated that a total of four out of five consumers shop on smartphones. By not making your website mobile accessible, you’d be losing a lot of potential money and customers. As such you should be careful and consult your web design team about making your site mobile-accessible. Only then can you be sure that you’re optimizing your audience to its fullest extent.
Every day, 27 million pieces of online content are shared. As many as 93% of online experiences will originate with a search engine. If that’s not enough to prove the importance of SEO to any business marketing strategy, perhaps the following top four benefits of SEO will be.
Thanks to its inbound nature, SEO is one of the most cost-effective marketing strategies available. Why? Because SEO targets the consumers who are already looking for the product or service you provide. They want to find you; all you have to do is make yourself easily found. Hence the importance of pertinent and informative content.
Content is considered to be “very important” to successful SEO strategies by half of all marketing professionals. Rather than spending time and money on ad campaigns that may or may not find your target audience, or paying a team to cold call every name in the phone book, SEO lets you focus your efforts on being the company with the most useful information about your industry or product and let the consumers come to you.
As the point above suggests, it all comes down to money in the end. Successful business practices are those that generate more money than they spend. The challenge is finding ways to quantify and track that inflow and outflow of cash. SEO marketing companies can track nearly every aspect of a given SEO strategy. Increased rankings, higher traffic flow and even the conversion rate of online interactions to sales are all easy to track and record. What’s more, SEO consultants can delve deeper into the data to uncover data about the consumers who have clicked on your site. From the keyword used in the search engine that brought the customer to your site to the series of clicks they made that ultimately resulted in a sale, one of the main benefits of SEO marketing strategies are their ability to be tracked and studied. Once you have the data in hand, it’s a simple matter of translating that information into a calculation of ROI.
Over half of consumers make purchases from a mobile site more frequently than they do a computer. Likewise, 50% of all local searches occur on mobile devices. With this rise in mobile trafficking, local SEO services are seeing a rise in effectiveness. To hark back to the point about cost-effectiveness, one of the other benefits of SEO is its ability to target the local consumer who is already looking for your product or service. In 2012 alone, page hits to local online directories more than quadrupled. When combined with a mobile-friendly website, local SEO services are an excellent tool to have in your marketing tool belt.
Some marketing executives would tell you SEO has evolved from a marketing tactic into a brand awareness strategy. Whether or not this is entirely true, one fact remains undisputed: having your name appear at the top of any search engine results is an instant boost to your brand.
The top positions of any search query carry significant weight. Perhaps it harks back to human nature’s inclination to rank everything – – from favorite foods to the best movies of 2016 to the best company in any given industry – – but whenever we’re presented with a list, subconsciously we view the top item as superior to the second. Coincidentally, the top ranked companies are also seen as more trustworthy than their lower-down brethren. Couple this with the fact that 75% of search engine users will never click past the first page of search results, and it’s clear getting your name at the top of the list is as important as ever.
Brand awareness is all about getting your name in front of consumers and few marketing strategies can do that as well as search engine optimization. As such, increased brand awareness is one of the key benefits of SEO in today’s digital marketing realm.
This list is by no means exhaustive. The point of the matter is, your business deserves an SEO strategy. From its cost-effectiveness to its ability to target your most likely purchasers, all the while increasing your brand awareness, few marketing strategies can boast the benefits of SEO.]]>
The news is full of stories about products that almost work. Full of stories about products that work well for awhile until a flaw is found. Unfortunately, the flaw may only be found after an accident where something, or worse yet, someone, is damaged or injured. Consider some of the latest problems and recalls that have been in the news lately:
What if all of these recalls and others could be avoided? What if it were possible through non destructive testing (NDT) to avoid the dangers and damages that lead to recall notices? The fact is that with the extended use of industrial x-ray inspection equipment and other NDT services, some problems could be avoided.
Thorough NDT services and other industrial CT scanning processes allow manufacturers to reduce their new product inspection costs and failure analysis costs by as much as 25% and 75% when compared to some kinds of existing technology.
With the continued advancement of porosity measurements and other x-ray inspection services, industrial CT technology improves very quickly. Although a few single CT slices would take hours to generate just a few years ago, it is now possible to reconstruct entire 3D models with billions of voxels in a matter seconds. This opens the door for a variety of new applications like 3D reverse engineering, rapid prototyping, 3D metrology and more.
Is your company doing all that it can to make use of current NDT services to perfect the safety of the parts and products that you manufacture?
The fact is that it’s virtually impossible to be a part of the modern world without using technology. This is true in almost every part of life — but especially the business side. More than ever, small business owners are becoming aware of the fact that in order to remain competitive, they have to be a part of the online world. Of course, today, that world is more than a little confusing — there’s the cloud to consider, the web in general, privacy measures, and just computer maintenance in general. So before a small business owner gets into the technological game, there are some things he or she needs to know first.
1. Take Advantage Of IT Services
It’s tempting for to try to everything yourself, especially when you’re a small business owner. However, it’s better to take advantage of IT services whenever possible. This will save a lot of time — and often a lot of money. Every business owner should have the contact information of IT services for small businesses on hand. Computer maintenance is just the tip of the iceberg when it comes to the kinds of issues IT services can remedy. The list of IT services includes not only computer maintenance, but fixing hardware, replacing faulty parts, and helping businesses manage software and online accounts. If a problem has to do with your computer, it’s highly likely that an IT service can help you fix it. Why struggle on your own when you can call a professional?
3. Keep Your Computer Clean
Keeping your computers clean doesn’t just refer to things like dust and dirt, though certainly you should maintain your computer’s surface cleanliness. In fact, cleaning out your computer usually refers to software. According to Harris Interactive, the top reason why computer users replace their computers is poor performance and general slowness. Often, this poor performance can be linked back to a lack of memory due to unnecessary software cluttering the computer. By cleaning your computer of unnecessary software, you can save a lot of money that you would have spent on a brand new model. The fact is that if a program has been unused for over six months, you should delete it t free up space. By deleting programs, you can free up at least 10% of your computer’s memory. If unsure about what programs to keep and which ones to delete, you may want to contact IT services for help.
2. Look Out For Viruses
A major reason why many people find themselves contacting computer support services is the dreaded computer virus. Viruses can destroy important data and render computers completely unusable. As soon as you buy a new computer, you should invest in an antivirus software. A computer repair service can help you identify which antivirus program best suits your needs if you find yourself confused. At least every two to four weeks, you should open your antivirus software and run a full manual scan for viruses. Should you find one, contact IT services as quickly as possible. Viruses can be devastating, but if you act fast you may be able to save your data and your computer.
3. Take Your Passwords Seriously
Choosing a password may at first seem simple — but don’t be hasty about it! Something as simple as a faulty password can result in invaded privacy and stolen information. It’s estimated that only eight percent of users do not reuse passwords. This is hugely problematic. If you reuse your passwords, a hacker only has to crack one password in order to access multiple accounts. With over 70% of organizations reporting cyber attacks within the past 12 months, you need to take your passwords very seriously. Try to make them as long as possible, with passwords over 12 characters long being harder to crack than short passwords. Don’t link them back to your life in an obvious way–for example, don’t use birthdays!–and try to use as many different types of characters as possible. Changing your passwords every few months is a part of computer maintenance too.
Branding is important to any successful company. It is the company?s way of encouraging its customers to remember their brand when thinking of choices. For example, a fast food restaurant may create a catchy slogan or phrase to remind people when they are thinking of dinner options of their menu choices. A makeup company may create a lasting commercial ad campaign that reminds its customers of their new makeup products while shopping for new makeup. Either way, branding allows companies to be competitive in an already competitive market. It is a necessary part of building a successful business and increasing customer counts. The question then becomes, how do you find advertising agencies that familiar and creative enough to provide these marketing campaigns for your business? What are some things that you should look for when interviewing potential ad agencies?
Does your potential marketing agency understand your brand and your products? It is important to ensure that potential advertising agencies have really done their research, and that they understand your brand. They should not only bring new ideas to the table, but should also already have in mind your thoughts and plans for the business. These are just as important to the marketing campaign. They should also follow closely to your morals, values and ideas. If advertising firms do not match up in these aspects, it is likely that the business will be very dissatisfied with the creative agency results.
Advertising agencies should also be interviewed on their knowledge and understanding of the social media world. Many generations are now using social media sites for hours and hours a day. This provides advertising agencies with a simple route to customers, if they know how to reach them. 78% of companies now say they have a dedicated social media teams in 2015, up from 67% in 2012. Finding out if a potential advertising agency has a dedicated social media team is important. You can also request to see social media post examples, to see how they market to social media for other companies. 83% of consumers reported that they have had a bad experience with social media marketing, proving the point that just because an advertising agency knows about social media marketing does not mean they are experienced and do well at it.
Another important interview question for potential advertising agencies is what their potential plan is for your company. Although it is likely that they will not reveal the entire plan without payment, they should be able to provide some ideas and strategies around a marketing plan. 50% of companies are using digital marketing, but they don?t have a plan. They are simply blindly posting to social media and hoping that their posts and their advertisements work. A successful advertising company should also be able to provide companies with data regarding how well a marketing campaign did or did not work.
Marketing is an essential part of any successful business. Most successful businesses spend thousands and thousands of dollars on their marketing plans. This is to ensure that they continue to grow their businesses. However, if a company is going to spend thousands of dollars on a marketing campaign, they want to ensure they hire the best marketing agency they can. They should ensure a great fit, get insight into their marketing companies plan for their business and ask for examples prior to signing on with a marketing agency. A marketing agency that is knowledgeable and creative will often pay for itself by bringing in new customers and encouraging brand recognition amongst its customers.
Phones have changed over the years. The biggest and the most obvious of changes is the fact that we not have mobile phones. We can take our phones anywhere with us. Additionally, phones have gotten smaller and more durable. They are able to handle more wear and tear and they are more resistant to breaking. However, they still do break. Even with all of the precautions that are available, such as phone covers, screen protectors and rubber casings, these phones still can break. In fact, most smartphone owners have experienced this at one time or another. They dropped their phone, hoping this was one of the times that it held up. They pick it back up, to see the little cracks in the screen. Then the reality sets in that your contract isn?t up for another year, and you are not eligible for a new phone anytime soon.
Smartphone replacement can be very expensive, if a replacement is not due yet. This is why many people are turning to the possibility of cell phone repair services. According to a new survey, the average broken iPhone is destroyed or damaged just 10 weeks after purchase, and under 6 weeks for an iPhone 4 or 5. This means that a large percentage of people with broken iPhones are not eligible for a new phone anytime soon. Considering that 29% of people say that their mobile phone is the first and the last thing they look at each day, phones are important to people. With cracked screens, it can make it difficult or even impossible to fully utilize the phone.
Many cell phone repair companies have the skills and the tools that are required to do an iPhone screen repair or an iPad screen repair. This cell phone repair process can be difficult and can require a long repair time. However, to many smart phone owners, the wait and the reduced price is worth it and is better than paying hundreds of dollars to completely replace their phones. iPhone repair Warwick RI gives smart phone owners the option to have a functioning and visually pleasing phone for a much cheaper price.
Choosing a cell phone repair company can also be a safer option. 37% of people check their mobile device every 30 minutes or less. This is true even when the screen is broken. People still may be unable to stay away from their smart phone devices. The cracking in the screens are glass, and since most iPhone?s are touch screen, this can be dangerous. People may forget or may try to swipe around the cracks, constantly cutting and slicing their finger. A cell phone repair company can minimally repair the cracks, ensuring that the phone is much safer for usage.
Mobile devices are a very important part of our days. We use them to communicate with family and friends, to work with and even to browse the internet with. Because we are constantly on them, it is very likely that we will drop them and break them. Most phone companies only allow replacements for free when the phones contract is up. That can be months or even years for a cell phone owner. Cell phone repair companies provide these people with a cheaper option for fixing their glass screens in the mean time.
The world has become increasingly smaller with the advancements in technology available to us. And among the most popular technological tool is one that is so embedded into our culture by now that we hardly even think about it, even though even just a few decades ago it we had to make due without it. Search engines online make finding virtually anything incredibly simple. These days we have basically any piece of information at our fingertips within seconds, or however long it takes us to type it. And with our nearly constant presence online, internet marketing has become the go-to place for advertisers. PPC, or pay per click advertising, and SEO services, or search engine optimization services, have become quite popular.
PPC services making the best of our Internet dependence
The pay per click model allows advertisers to basically buy visits to the website, as they pay a fee for every click on their ads. PPC is most often found in search engine advertising. These sponsored ads or banners are often some of the first results that pop up after typing in a search. And it is the perfect place for them, as it is estimated that about 75% of search engine users never even get to the second page of search results. Often they will find what they are looking for on the first page of results, and many times if they don’t find a satisfactory result they will type in a new search instead of continuing to look through the following pages of results.
Bringing people together, from afar and often from quite close by
While we can easily connect with the other side of the world with a mere click of a button, often times the clicking around that we do online, particularly from our mobile devices, is more closely related to areas closer to home. About 50% of all the searches conducted on mobile devices are in attempts to find local results, and of those searches, 61% typically result in a purchase. People are willing to buy locally, but give them the option to do it online and they are almost guaranteed to do so. Another 56% of searches on mobile devices are done in order to find local information such as directions, business hours, or an actual physical address. Think of how many times you have gotten turned around trying to find a business, and instead of thumbing through a phone book or atlas, you pull over or wait for a red light and quickly click to an answer. Online searches have enabled more people to more quickly get to what they are looking for, whether it is an answer to a question, confirmation of a location or service, or any number of other useful pieces of information.
Many people can remember a world before the Internet and a time before the ease of access from mobile devices. But this convenient technology is so deeply embedded into our culture by now, that many of us struggle to remember how we functioned in such a world!]]>
The biggest trend in advertising lately seems to be focused on digital media. But if your business has a physical location, then putting media out in print form is just as important as developing your digital presence. While digital marketing is important, it won’t convince your customers to come in right off the street.
What can you do to fix this problem? Print signs! A well designed and printed sign can draw in customers, as well as save you time and money. 24 hour printing is available in numerous stores, and for an affordable price, too. Outdoor advertising like signs and banners often costs up to 80% less than television and radio advertisements, and brings a unique look to your storefront.
However, storefront signs and banners aren’t the only way to advertise your business. A mailed business pamphlet or promotional item is more likely to be read and retained by a customer than an e-mail or digital ad. In fact, 76% of individuals said they enjoy checking their mail and nearly 85% said they kept promotional items that were sent to them in the mail. Making use of commercial printing companies and their 24 hour printing policies is a great way to get promotional materials like postcards and calendars in bulk at a fraction of the cost that television or radio would charge. Even newspaper advertisements are pricey and can be less effective than direct mailing.
Direct brand communication through mail not only keeps money in your pocket, it allows customers to peruse the information at their own convenience, rather than the rushed deletion of an e-mail or pop up ad. Postcards and business cards are a simple, affordable, and physical method of advertisement and are more likely to make a lasting impression on customers than ads in other spaces. Many people keep and make use of magnets and calendars that they receive, which makes your business a household name.
While digital media is a great way to advertise your business and expand your customer base, it’s important to keep printed media in mind. Having something physical to read and hold is often a more personal way for customers to feel connected to the business. And a comfortable customer is a reliable one, too!]]>
The computerized tomography scan (CT) has come a long way. When it was first invented in 1972, it would take several days to produce even one image from one piece of a scan. Now CT scans can process up to four “slices” in about 350 microseconds and create a 512 by 512 matrix using millions of pieces of data in seconds.
While many people are familiar with the use of CT scanning services for medical purposes, not as many are familiar with the use of the technology for industry. While advancements have been made for medical CT scanning, industrial CT scanning inspection services have also grown. The assembly analysis that can be produced through CT scanning services offers a lot of advantages over other methods used to analyze materials and parts.
CT scanners use x-rays to take images, which are combined to form 3 dimensional pictures. These can be on living creatures (animals and humans) or on objects. The ability to see inside compornents makes it a great tool for assembly analysis, failure analysis, the detection of flaws, reverse engineering and metrology.
Some Benefits of CT Scanning:
Today, parts are not always designed and manufactured in the same place. They can be designed in one area, built in another and assembled in a third. Having a way to make sure all the parts fit together the way they were intended to do before they are assembled can do a lot to cut down on problems later. CT scanning technology make that possible.
When Godfrey Hounsfield of EMI Laboratories and Allan Cormack of Tufts University invented the technology and the techniques to create 3-D images of 3-D objects, they may not have known how far reaching their invention would be. While it did earn them a Nobel Prize for Science and Medicine, CT scanning has evolved to be an important took for many industries. Using these techniques for assembly analysis can cut companies between 25 and 75% new product inspection costs and failure analysis. This makes this kind of scanning very cost effective for businesses.
Medical CT scanning is also conducted all over the planet. There are at least 30,000 CT scanners all over the planet. In the United States, there are around 6,000. While the head was the first body part to be scanned, patients now have their entire bodies scanned and examined in CT machines. This has led to many advances in medical care and treatment.
The bottom line is that if your company needs to do assembly analysis on components, using industrial CT scanning technology is a great way to do it.]]>
Studies reveal, by 2050, projections indicate the population over 65 will comprise 20.9% of the population. The big question is, have they saved enough for the golden years? A qualified financial advisor or financial planner can ensure that the seniors citizens of 2050 have saved enough today while they are still in their 30s. If they are not saving now, they should start and see how much they can accumulate in 34 years. Today, roughly 75% of 401k account holders have account balances that are less than the ?widely cited? average of $60,000. Investing your finances as soon as you can will greatly strengthen your retirement account. If your employer offers a retirement savings plan, such as a 401(k) plan, continue to make financial investments toward your retirement. Overall, nearly 70% of 401k and individual retirement account (IRA) assets are held by the richest 20% of Americans. Financial advisors say over time compound interest and tax deferrals will create financial growth for your 401K and IRA accounts. Talking to a financial planner or wealth management service can be a great idea to learn your options to create growth in your wealth management strategy. Financial advisors say how much you save can be just as important as what you invest in. A wealth management service can tell you about investing your finances in financial opportunities that can spur financial growth. There are various types of wealth management services that can help you with your wealth management and financial investment. They can help you define your financial goals and implement a successful wealth management strategy. Creating a wealth management strategy can be daunting to many people. This is why some individuals seek professional advice through a qualified wealth management service. The experts say consumers should look for a wealth management service that is caring, knowledgeable, and honest. They should treat you like family and help you understand the best financial growth strategies for your investments.
Some say a large part of wealth creation and wealth management is learning how to be discipline, live below your means and invest wisely. This is good advice for those future 65-year-olds who will retire in 2050. If they remember these 3 principles, they should have enough money to enjoy their golden years 34 years from now.