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There was a time, in our not too-distant past, in which advertising firms had the fairly straightforward job of catching the eye of a consumer by the use of a creative or colorful page in a magazine. Eventually that creativity that they used to do their jobs needed to evolve, as companies began to promote products and services in short television commercials. And any good ad agency will tell you now that the business continues to change and grow, as these firms work to make a splash in an oversaturated digital market.
Standing out online
Just about everyone spends at least some time online, many actually spend hours surfing the Internet, when all is said and done. So it only makes sense that companies looking to sell their goods or services have taken their businesses online, meeting consumers where they already frequently go. But the Internet is vast, and has become the go-to source for most information, creating endless rabbit holes of media to get lost in. In order to catch the attention of today’s consumer, who often has an increasingly short attention span, an ad agency has to be able to continually up the creative marketing game for their clients.
The importance of an online presence
Although it may seem daunting at first, particularly for companies who are struggling to break into online markets, find a place that they can thrive, and successfully connect with customers, with the help of the right ad agency, a small business can make a big splash. Perhaps your small business is very successful within your community. While those relationships and connections that you make in your brick and mortar business are incredibly vital and should not by any means be neglected, you are definitely missing out if you do not make your business available online as well. Today’s consumer will default to the Internet for just about anything, even if it just directions to your store, but many will also want to check out your products or services online before actually stopping in as well. If your potential clients or customers hop online to check out your goods and don’t find a website for your company, chances are that they will happen upon the websites of your competitors.
Why you need the right marketing agency on your side
Perhaps you or your capable employees have several good ideas for marketing plans and campaigns. There is no reason why you cannot use those ideas, and in fact the right agency will be happy to work with you to collaborate on ideas to come up with something that you are completely satisfied. A good creative agency will want to make sure that you and your goods or services are being represented in the way that you are most comfortable and happy with, while grabbing the attention of the most consumers possible. By working with the right ad agency, you optimize your chances of making your place online and making yourself accessible to consumers.
The habits of consumers
Consumers will not be breaking away from digital media any time soon. While companies were spending about 25% of their total marketing campaign budgets on digital advertising in 2014, that percentage is expected to jump up to around 75% over the course of the next five years. It is important to go where the consumers are. And as over $180 billion were spent in the United States on advertising in a single year, that is going to be a lot of money pouring into digital advertising. About 80% of consumers claim to do quite a bit of research online for big purchases, and when 46% say that they rely on social media to help them make those choices, it becomes that much clearer that your business needs a social media presence.
There are ways to make your business boom, and the main thing that you can be doing for the success of your company is to increase your online presence.]]>
When most people think of computed tomography (CT) scanning, it is in the medical context but it has far reaching uses and benefits. Developed in 1972 by British engineer Godfrey Hounsfield of EMI Laboratories, England and by South African-born physicist Allan Cormack of Tufts University, Massachusetts, the use of the technology has grown. The duo would later win the Nobel Prize for Science and Medicine. Initially, industrial CT scanning inspection services were limited to imaging of the head but full body scanning was soon developed. Between1974 and 1976, the first clinical scanners were installed but now there are at least 6,000 globally.
The technology has vast use in industry. An industrial CT scanning inspection services firm can greatly increase the productivity os a company. By being able to look inside an object without invasive procedures, businesses can reduce production time for new products.
What are some of the benefits of an industrial CT scanning inspection service?
It improves the analysis process. By being able to look inside something without dismantling it reduces the amount of time it takes for inspection and analysis. This reduces operating costs and helps products get to the market faster. Specifications can be quickly verified in a matter of seconds, not hours or days through this.
It removes the need for CAD files. CAD files are not needed to be created for internal components to be replicated, this is a huge time saver. This means that prototypes and even full production can occur in much less time. This is another way to save time and money in the process, which is always a good thing.
It improves product accuracy. So often, precision is needed in the manufacturing process. An industrial CT scanning inspection services company can improve accuracy and quality of many products. Even the smallest problem with a product can be detected with the 3D images that are produced by an industrial CT scanning services company. This means the products customers receive are better and then you have more satisfied customers and clients.
It reduces the costs associated with new product development and failure anaysis Some experts say the savings from this can run anywhere from 25 and 75%. If that does not motivate a company to use industrial CT scanning inspection services, not much will.
It is great for reverse engineering. This is because CAD files can be generated from the CT data. This speeds up the process and saves someone from having to create those files from scratch and by hand. This is available for a number if software platforms and packages.
It is not enough anymore to simply have a nice looking website. Now, owning and managing a website takes much work and constant updating to stay above ground in the tech-heavy society we live in today. Not only must your site be visually appealing, but it should also be visible for search engine optimization.
No matter the business type, it is important to have an internet presence, and a strong one at that. Seeing as how half of local searches are performed using mobile devices, users are less likely to scroll through pages of searches to find what they’re looking for. For this reason, many businesses use affordable SEO companies to help them rank higher on search engines.
When choosing an SEO firm to help with search engine optimization services, it is ideal to confirm the company’s track record for success. Here are a few tips on what to look for in affordable SEO companies to get the most for your money.
Affordable SEO Companies Should Offer the Following
Based on your company’s budget and the rate of the SEO firm you are considering, you may be able to get these services at an affordable cost. Not only will this benefit the company’s site, but the overall budget. This means that those extra funds can be allocated to other areas of the business instead.
Often times it can be difficult for businesses to find quality SEO services that don’t break the bank. The good news is that SEO firms that are typically more affordable are more honest in their approach to your situation. If your site has certain issues that need to be fixed on your end, they are not afraid to point that out.
This is because the focus is more on delivering quality service to drive positive results rather than money. Larger firms tend to focus more on whats making them money rather than the quality of the content and services they are provided. As a result, they often lose customers because of this. Choose an SEO consulting firm that has a customer-centered focus so that you feel that your needs come first and are met on time. After all, they are here to service you.
Businesses cannot be successful without obtaining new customers, which requires some type of advertising. While there are business owners that discover a knack for marketing, it is a rare trait to discover, and even with the skill, it is rare that such a talented person would have much spare time to dedicate to the endeavor. This leads many companies to contract the services of a marketing company, a choice with many distinct advantages.
With these advantages, it seems almost strange that any company would neglect to hire the services of a professional marketing company if they have the means to do so. Hopefully, any business owner reading this will agree and look for qualified marketing assistance immediately.]]>
The success of a business depends on the work and productivity of its employees. While businesses compete in the field of talent acquisition, hiring the best candidate is no guarantee that the new employee will stay with the organization. In fact, HR managers report that staffing and retention issues are a key concern for businesses. Executive search consultants can help businesses to identify practices that will lead to improved employee retention and higher productivity.
Is there something better out there?
As hr managers are aware, workers are always looking for better opportunities. This is especially true for new hires, who tend to have very low retention rates. Executive search consultants have found that as many as one fifth of all new hires leave within 45 days, leaving employers with the costs of hiring a replacement. High employee turnover also contributes to a lack of continuity in the workplace, which affects productivity.
Even among workers who aren’t actively looking for another job, as many as 53% say that they would leave if they received a better offer. The challenge for executive search consultants and managers is to make the current job the most attractive one in sight.
Best practices for improving employee job satisfaction
HR consultants can help improve employee retention rates by advising businesses on best practices like providing onboarding, career coaching, and leadership training. As every human resources manager knows, an attractive benefits package is a major factor in influencing employee loyalty. But there are other, less tangible things like employee recognition programs that can contribute to job satisfaction.
Diversity and inclusion practices also make employers more attractive to employees. And 86% of companies that initiate employee recognition programs find that these programs lead to an increase in worker happiness.
Diversity improves productivity
Diversity and inclusion improve employee retention and productivity. You can add that to the long list of reasons why diversity in the workplace is necessary. Not only does it reflect the society in which we live, it also makes businesses more competitive in a globalized economy.
Human resource staffing research has found that both gender and ethnically diversity lead to increased productivity.
McKinsey?s reports that gender-diverse companies are 15% more likely to perform better than their peers. Ethnically-diverse companies do even better and are 35% more likely to outperform their peers.
Staffing issues are a key concern for business today. A survey by Visatge found that 35% of CEOs of small and midsize businesses listed staffing as their biggest problem. Executive search firms and human resources consultants can help your business identify the practices that will help your employees decide to stay and contribute to your organization.]]>
Rotomolding is a thermoplastic process for producing equipment by placing liquid resin or powder into a hollow mold and then rotating using extreme heat until the contents melt and coasts inside the cavity of the mold.
It’s a process that not too many people know about, but it’s a process that is extremely important in various industries and everyday life.
Also called rotocast or, more commonly known, rotational molding, rotomolding is for one-piece, hollow items. The heating process works with centrifugal force to transfer molten stock up against the inside of the hollowed out mold. Some of the more common products that rotomolding can create include: traffic cones, custom recycling bins, laundry carts, oil and water tanks, bulk containers, plaster statues, and even chocolate.
There are many types of rotomolding but the three main procedures are:
All three have different design features and specifications, but they all work on the same principle.
One of the issues of rotomolding, however, is that it is not as suitable for high volume production methods because of how long the production cycle lasts for each product. Short-run parts, however, are perfectly suitable for rotomolding methods.
First used in 1855 in England to mold metal for war. Artillery shells were some of the very first products molded using this technology. Nearly 165 years later, the technology is still being used today across many industries.
Aside from actually producing the molded products that would otherwise be nearly impossible to create, the major benefit of rotomold is the ability to customize nearly anything. Businesses can produce custom recycling bins, for example, however they want. Rather than producing the same exact product with the exact specifications as every other item, with rotomold, you can customize each individual product to your liking. This allows you to create exactly what you want and not be bound by the specifications of other products.
One of the more famous — or infamous, depending on how you view it — products made my rotomold is a little stronger than custom recycling bins. These products have resided on front lawns for years: the pink flamingo lawn ornament. If that doesn’t sell you on rotomolding and what it can be used for, perhaps nothing will.]]>
With all of the technology available to the average person today, it’s easy to think that you can do it all yourself. However, as nice as that thought may be, sometimes doing it yourself is either too much work or not efficient enough. This is especially true when you need to print things. Whether it’s photography or business cards, here are five reasons you need to go to a professional digital printing service.
You can brag all you want about the quality of your printer at home, but in truth, a professional printing company has better equipment and more options for you to choose from. These companies have experience in graphic design that could open up your work to a whole new level of wow. Especially in advertising, you need to make sure that your prints can catch someone’s eye in a good way.
The equipment provided by a professional printing company is going to produce spectacular results. No matter how nice the picture looks on a computer screen, the professional touch of high quality printing equipment is going to add a level of quality that you simply won’t get at home.
Most digital printing companies will offer product packages that allow you to order bulk quantities of products for one flat price. Not only that, but allowing a printing company to handle the actual printing can save you a lot of time that you could spend doing other important things.
Quick and efficient
A printing company’s job is to get your work back to you in a short amount of time and with professional results. Whether you’re looking for business cards or screen printing, a professional printing company is going to make sure that you get the absolute best results in the shortest amount of time possible so you can get to work!
Overall, the process of hiring a professional printing company is less stressful and challenging than doing everything yourself. These companies want to help you! These services provide fast, professional results that can ultimately save you time, money, and sanity.
The fact is that the business world has changed within the past few decades. Where once things like billboards and newspaper print ads once worked, now they barely get any attention. Certainly, the attention they do receive is nothing next to the results given by internet advertising. However, online advertising involves a lot more than simply making posts about your business and its products. Nor does a simple website do in this day and age. Today, you need to do a lot more to set yourself apart from the dozens of other small businesses advertising online. This may involve enlisting the help of professionals — for several reasons. Let’s look into the many different things you should take into account when planning a good digital marketing campaign.
1. Search Engine Optimization Content
Search engine optimization content, or SEO, is often utilized in online advertising for a number of reasons. For one thing, it’s a lot more subtle than blatant, obvious advertising. For another, it’s much easier to incorporate into a website and has better results than more traditional ads. SEO is typically written up by an offsite optimization team. Offsite optimization means, in a way, outsourcing the creation of SEO content. Offsite optimization is usually much more effective than in-house means of advertising, and usually means that more can be accomplished in a shorter amount of time. These offsite optimization techniques target the 61% of people who do their shopping research online. That way, people who otherwise wouldn’t have even heard about your service or product know about it before making their purchase choices. It’s important to get the message out about your product — that way you needn’t worry about a lack of knowledge regarding your business causing a loss in income.
2. Strong Web Design
Web design plays a strong role in the success of your website and small business. Small businesses rely on their websites making a good first impression, especially when they involve selling products online. However, it’s easy for website design to go wrong, with consumers only reading about 28% of the content they see on a webpage. The fact is that if your website doesn’t make a bold first impression — that is, if what the consumers read isn’t interesting — potential customers will quickly lose interest and forget your business entirely. The great advantage of online advertising is that it reaches a broader audience. However, its disadvantage is that it certainly does create a lot of competition. A bold, unique, and clear web design ensures that your website will reach more people. It’s very valuable to hire a professional web design team to design your site. That way, you can be sure that you have the best possible website.
3. Mobile Capabilities
You may think that if your website is available on computers, that’s all you need to worry about. This is hardly the case. The fact is that computers are no longer the only way people access websites. Indeed, many now look at sites — and do their online shopping — on phones and tablets as well as computers. It’s estimated that a total of four out of five consumers shop on smartphones. By not making your website mobile accessible, you’d be losing a lot of potential money and customers. As such you should be careful and consult your web design team about making your site mobile-accessible. Only then can you be sure that you’re optimizing your audience to its fullest extent.
Every day, 27 million pieces of online content are shared. As many as 93% of online experiences will originate with a search engine. If that’s not enough to prove the importance of SEO to any business marketing strategy, perhaps the following top four benefits of SEO will be.
Thanks to its inbound nature, SEO is one of the most cost-effective marketing strategies available. Why? Because SEO targets the consumers who are already looking for the product or service you provide. They want to find you; all you have to do is make yourself easily found. Hence the importance of pertinent and informative content.
Content is considered to be “very important” to successful SEO strategies by half of all marketing professionals. Rather than spending time and money on ad campaigns that may or may not find your target audience, or paying a team to cold call every name in the phone book, SEO lets you focus your efforts on being the company with the most useful information about your industry or product and let the consumers come to you.
As the point above suggests, it all comes down to money in the end. Successful business practices are those that generate more money than they spend. The challenge is finding ways to quantify and track that inflow and outflow of cash. SEO marketing companies can track nearly every aspect of a given SEO strategy. Increased rankings, higher traffic flow and even the conversion rate of online interactions to sales are all easy to track and record. What’s more, SEO consultants can delve deeper into the data to uncover data about the consumers who have clicked on your site. From the keyword used in the search engine that brought the customer to your site to the series of clicks they made that ultimately resulted in a sale, one of the main benefits of SEO marketing strategies are their ability to be tracked and studied. Once you have the data in hand, it’s a simple matter of translating that information into a calculation of ROI.
Over half of consumers make purchases from a mobile site more frequently than they do a computer. Likewise, 50% of all local searches occur on mobile devices. With this rise in mobile trafficking, local SEO services are seeing a rise in effectiveness. To hark back to the point about cost-effectiveness, one of the other benefits of SEO is its ability to target the local consumer who is already looking for your product or service. In 2012 alone, page hits to local online directories more than quadrupled. When combined with a mobile-friendly website, local SEO services are an excellent tool to have in your marketing tool belt.
Some marketing executives would tell you SEO has evolved from a marketing tactic into a brand awareness strategy. Whether or not this is entirely true, one fact remains undisputed: having your name appear at the top of any search engine results is an instant boost to your brand.
The top positions of any search query carry significant weight. Perhaps it harks back to human nature’s inclination to rank everything – – from favorite foods to the best movies of 2016 to the best company in any given industry – – but whenever we’re presented with a list, subconsciously we view the top item as superior to the second. Coincidentally, the top ranked companies are also seen as more trustworthy than their lower-down brethren. Couple this with the fact that 75% of search engine users will never click past the first page of search results, and it’s clear getting your name at the top of the list is as important as ever.
Brand awareness is all about getting your name in front of consumers and few marketing strategies can do that as well as search engine optimization. As such, increased brand awareness is one of the key benefits of SEO in today’s digital marketing realm.
This list is by no means exhaustive. The point of the matter is, your business deserves an SEO strategy. From its cost-effectiveness to its ability to target your most likely purchasers, all the while increasing your brand awareness, few marketing strategies can boast the benefits of SEO.]]>
The news is full of stories about products that almost work. Full of stories about products that work well for awhile until a flaw is found. Unfortunately, the flaw may only be found after an accident where something, or worse yet, someone, is damaged or injured. Consider some of the latest problems and recalls that have been in the news lately:
What if all of these recalls and others could be avoided? What if it were possible through non destructive testing (NDT) to avoid the dangers and damages that lead to recall notices? The fact is that with the extended use of industrial x-ray inspection equipment and other NDT services, some problems could be avoided.
Thorough NDT services and other industrial CT scanning processes allow manufacturers to reduce their new product inspection costs and failure analysis costs by as much as 25% and 75% when compared to some kinds of existing technology.
With the continued advancement of porosity measurements and other x-ray inspection services, industrial CT technology improves very quickly. Although a few single CT slices would take hours to generate just a few years ago, it is now possible to reconstruct entire 3D models with billions of voxels in a matter seconds. This opens the door for a variety of new applications like 3D reverse engineering, rapid prototyping, 3D metrology and more.
Is your company doing all that it can to make use of current NDT services to perfect the safety of the parts and products that you manufacture?