Sorry, Ad Agencies Facebook Overestimated Those Video Metrics for 2 Years

Written by admin. Posted in Advertising atlanta, Agency atlanta

Ad agency atlanta
Where’s the “dislike” button? Facebook quietly announced in its “Advertiser Help Center” recently that it’s been accidentally overestimating video plays for years — which means that ad agencies everywhere might have been a little premature with their performance celebrations.
The problem stems from the fact that when measuring for “Average Duration of Video Viewed,” they only included views that lasted three or more seconds. That means that any time a viewer stopped watching in the first few seconds — which, let’s face it, is a lot of us — those numbers weren’t included in overall average metrics.
The numbers Facebook gave to every single marketing agency, creative agency, and even regular posters

How Improving Your Local SEO Can Have Big Returns For You and Your Business

Written by admin. Posted in Marketing email, Prospecting with email marketing, Sem firm phoenix

Website consulting services phoenix
Are you a local business looking to improve your sales and increase visitors to your website and also your brick-and-mortar store? Are you perhaps not the most tech-savvy but are willing to pay to make your business stand out? If so, you should consider hiring a local SEO company that can help your business really take off. SEO consultants in general are excellent for helping improve your social media marketing and overall presence, optimizing your search engine ranking, and helping you with effective branding that will attract customers and generate more revenue. They’re profess

Turn Clicks into Sales with These Tips

Written by admin. Posted in Paid ads, Paid search

Paid search

Pay per click (PPC) marketing has become very important to a number of different companies across a wide variety of industry. PPC ads are used to drive traffic to a business’s website. The advertiser pays the company that displays the ads for each click that is generated. Many companies have a lot of faith in this kind of advertising and the PPC market. Nearly 83% said they viewed it favorably. For at least 54% of companies that use PPC marketing techniques, the main goal of their PPC strategy is lead generation. For nearly 46%, the main goal is increasing their conversion rates.

The importance of a company’s PPC strategy is evident by the fact that there are now so many PPC managers and Continue Reading No Comments

Make Your Powerpoint Presentation Great with These 7 Tips

Written by admin. Posted in Powerpoint presentation graphics, Professional powerpoint graphics

Powerpoint presentation design services

The presentation market is dominated by Microsoft’s PowerPoint software. It has about 95% of the presentation software market and boasts more than 500 million users around the planet. These users create nearly 30 million presentations every day. The need for good presentations is the reason there are so many companies that offer PowerPoint presentation design services. You can create a PowerPoint presentation that does not put people to sleep, here are some tips to make that happen.

  1. Use a custom theme. It is easier to use one of the themes that comes with the software. Most experts who provide PowerPoint presentation design services recommend against using them. If you follow the tips here, you may find that you can develop something that looks more int

9 Reasons Your Small Business Can Benefit from VoIP Services

Written by admin. Posted in Uncategorized

It does not matter how much of your business is conducted online, you will need a great phone system to interact with clients, customers and your business contacts. When asked, most consumers admit they like being able to call a company and talk to them when they have problems, questions or concerns about their products and services. Whether you have an existing business or are about to start one up, using advanced hosted telephone technologies can make a big difference for your bottom line.
  1. VoIP business systems will save you money. The “voice over internet protocol” (VoIP) phone systems cost lest. If you have a traditional system, you can save up to 40% on local calls by switching to a VoIP system. For start ups, using this kind of phone system will save about 90% in getting the phone system up and running. These systems come with all of the features small businesses need to function and offer a number of others that only are possible thanks to advanced hosted telephone technologies.
  2. Your calls can follow you anywhere. Does your small business have any remote workers? Do you frequently have to be out of your office? If you have employees who do any or a lot of their work in remote locations, the ability to have calls go to them where they are is very useful. Many new small and medium sized business phone solutions allow the system to try to route a call to multiple phone numbers before sending the caller to voice mail. Studies show that most people do not leave a message and if it is customer or sales lead, the chances are slim that they will call back. With these systems, you can get answer more of your incoming calls.
  3. You can get your voicemail messages emailed. New premise based VoIP systems include a service that includes the transcription of voice mail to email so that you can access your voice messages on your email. Gone are the days when you may have to replay a message five times or scramble to get a piece of paper and a pen. Now you can sort and store the data from voicemail in ways that make it easier than ever to keep track of.
  4. VoIp has new and improved call screening options. Calls from salespeople can be routed to voicemail whereas the calls you really need can be sent to a cell phone (or other) number. When you see who is calling from the caller ID, you can determine what the best course of action for that call may be.
  5. Get the most from your bandwidth use with advanced hosted telephone technologies. Tracking how data are used is an important part of your business. It can help direct your time and energy. These systems can help you monitor data usage and what the situation is with your incoming and outgoing calls. These VoIP systems provide detailed reports on all aspects of your company’s phone calls.
  6. Increase your business security with door buzzer control. You can control who can enter your business with your VoIP system. You can talk to people who are coming to your door and open it for people you would like to enter.
  7. Get calls only when you want them. Using advanced hosted telephone technologies lets you turn off your phone when you need to. If you are hosting a conference, you can set the system to “do not disturb” mode to prevent calls from coming in when you do not want them. Callers will be directed to another number (maybe you have more than one location) or to voicemail.
  8. They allow new and improved conference calls. These are necessary to most businesses today. VoIP systems have conference call features that other services may not. A conference call monitor can be helpful in facilitating communication on these calls to make them more useful. This is great when there are a lot of people on a call.
All businesses need to know they have the right phone system for their needs and budget. The new advanced hosted telephone technologies allow for all of that and a host of features to improve the way you do business.

How Can a Mobile-Friendly Website Improve Sales?

Written by admin. Posted in Contemporary website design, Online marketing company maryland, Web design and development

Web design maryland
Many small business owners know that they should be visible online, but they don’t know quite how to go about it. Small business web design companies can help them to get online, and beyond that, to see how they can use marketing online to reach out to more and more customers, old and new.
Web design services take into account all the factors necessary for an online presence that offers real value for money and time spent. They can ensure that the site is SEO- and mobile-friendly, that it shows up in local results and that it helps in converting leads into actual sales.

Why going online matters
Online searches have replaced the yellow pages. It’s really that sim